「Yes-And 」即興

Client
MSLAN

AD
Timothy

Designer(Branding Design Department)
Timothy / 王佳琪 / 梧桐 / 许雄杰

該項目服務於女裝品牌MSLAN，為其設計2024年秋季訂貨會視覺形象與延伸物料。
當季服裝產品設計靈感則從「Yes-And」的表演形式中引申，以“即興旅途”為大主題。在該項目中，我們使用具有隨機性的視覺生成手法，表達旅途中的不確定性。
Yes-And是義大利一種古老的戲劇（the commedia dell'arte，即興喜劇）其中最重要的一條規則是接受和添加。Yes代表全然接納的包容心，而And代表支持他人的創造力。其中，yes將參與者集體帶向可預見的場景目的地，and則因具有隨機性的視覺形式在“旅途”之中增添了未知的趣味，在具象與抽象之間穿梭。

MSLAN is a womenswear brand. We designed the visual identity and materials for their 2024 Autumn ordering conference. The inspiration refered the "Yes-And" performance, which belonging to the big theme "impromptuous journey". Furthermore, we used the random generation technique to design the key visual.
Yes-And is an old Italian drama (The Commedia Dell'Arte) in which one of the most important rules is acception and addition. The "Yes" portion of the rule encourages the acceptance of the contributions added by others.The concept of "and" is adding new ideas to others' contributions.
In this project, "Yes" takes participants into the certain destination，while "And" adds some uncertain serendipities into the whole journey.